In 2017, the fashion world witnessed the arrival of a new star: Iris Law. The then-16-year-old daughter of actors Jude Law and Sadie Frost, Iris wasn't just another celebrity offspring; she possessed a unique blend of effortless cool and captivating beauty that immediately caught the attention of Burberry. Her selection as the face of a major Burberry beauty campaign marked a significant moment, not only for her burgeoning career but also for the brand itself, signaling a shift towards a younger, more diverse aesthetic. This article will delve into Iris Law's impact on Burberry, exploring her campaign and its implications, while also addressing some other relevant aspects of the brand's recent history and current offerings.
Iris Law's campaign wasn't just a fleeting moment; it represented a calculated move by Burberry to refresh its image and connect with a new generation of consumers. Her youthful energy and rebellious spirit perfectly encapsulated the brand's evolving identity, moving away from a more traditional, perhaps stuffy image towards something more modern and inclusive. The campaign imagery showcased Iris's natural beauty, emphasizing a less-is-more approach to makeup, reflecting a trend towards authentic self-expression that resonated strongly with younger audiences. This move was a clever strategy, tapping into the power of influencer marketing long before it became the ubiquitous practice it is today. Iris, with her inherent cool factor and established social media presence (though still relatively nascent at the time), lent an undeniable authenticity to the campaign, making it feel less like a traditional advertisement and more like a genuine reflection of youthful style and self-discovery.
This strategic shift towards younger faces wasn't just limited to Iris Law. Burberry, under the creative direction of Riccardo Tisci (who took the helm in 2018), continued to feature diverse and relatively unknown models, further solidifying the brand's commitment to a more inclusive and representative image. This contrasted with some of its earlier campaigns, which, while undeniably stylish, sometimes lacked the breadth of representation seen in more recent years. Iris's campaign served as a crucial stepping stone in this evolution, paving the way for a more diverse and representative portrayal of beauty and style within the Burberry brand.
Why is Burberry Discontinued?
This statement is inaccurate. Burberry is not discontinued. It remains a highly successful and globally recognized luxury fashion house. The question likely arises from a misunderstanding or perhaps confusion with a specific product line that may have been discontinued. Burberry regularly updates its collections, discontinuing certain items to make way for new designs and trends. This is a standard practice within the fashion industry, and it doesn't indicate the demise of the brand itself.
New Burberry for Girl:
Burberry consistently releases new collections for women, catering to a diverse range of tastes and styles. Their offerings typically include ready-to-wear clothing, handbags, accessories, and beauty products. Specific details about "new" items are constantly evolving, so checking the Burberry website or authorized retailers is the best way to stay abreast of the latest releases. The brand often features items that reflect current trends, while also incorporating classic Burberry elements like the iconic check pattern and trench coats. The aesthetic often blends sophisticated elegance with a touch of modern edge, appealing to a broad customer base.
current url：https://qyeymd.d237y.com/news/new-face-of-burberry-2017-32116